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Hidden

Branding, UX/UI Design, Concept, APP Design
Project Details

Client: Personal, STARTUP

Year: 2013

How would you raise an awareness about phobias?

This project started as a conceptual proposal to raise an awareness about various phobias and people suffering from it. The concept 'hidden' refers to hidden emotions that often lie deep within us. Only a special environment or circumstances can trigger hidden fears or phobias. The idea was to create a neutral layer that covers emotions.

It did not take us long to notice a gap in the market that could solve this problem. We are at the beginning stages of an iOS application design that helps to overcome fears and improve individual performance.